UNM Identity Standards

The identity standards have been developed to ensure the consistent use of the University’s logo and other graphics in the media, on our stationery and in publications.

UNM Identity Program

The official University logos serve the same purpose as a trademark — to build visual identity in the minds of constituents through a uniform and recurrent presentation. Members of the UNM family — faculty, staff and students — are welcome to download the graphic symbols for official University applications. Display the logos prominently on promotional materials, including printed works (brochures, booklets, newsletters, advertisements, etc.) and electronic media (web pages, videotapes, CD-ROMs, etc.). The symbols give proprietary identification to The University of New Mexico. They are restricted to use by recognized entities of the University.   

Identity Standards Manual

UNM Identity Standards

This manual introduces and explains UNM’s identity program. Visual identity is a tool that helps an organization express its mission, goals, and distinctions across the full spectrum of communications. By correctly using the elements of the identity program, you help UNM project a consistent public image of New Mexico’s flagship university.

Download the Manual