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Licensing & Trademarks


A trademark is either a word or a symbol or design (or combination of these), which identifies and distinguishes the goods and services of one party from those of another. A service mark is the same as a trademark except that it identifies and distinguishes the source of a "service" rather than a "product". Normally a trademark for goods appears on a company's products or packaging, while a service mark appears in advertising for its services.

UNM gains significant benefits from the operation of a licensing program. UNM's marks and the reputation they represent are important assets and one of University's primary goals is to protect and promote these marks. The names, initials, logos and graphics associated with the University of New Mexico are all trademarks belonging to the University of New Mexico. By law, these trademarks cannot be used commercially without the Licensing Director's permission. Violation of this law is a misdemeanor.

Here is a list of marks that are federally registered on behalf of the University of New Mexico.


UNM licenses the use of its marks to specific manufacturers, thereby controlling who uses them and for what purpose. Through licensing agreements UNM ensures that only approved representations of UNM's marks appear before the public. Maintaining a consistent, recognizable image on quality products reinforces UNM's image of excellence, thereby adding value not only to retail products, but to all services and products of the University.

Click here for more information:  Lobos Licensing

For assistance or referral please contact:
Brad D. Hutchins
Senior Associate AD/Marketing & Revenue
UNM Athletic Marketing Department
1414 University SE
Albuquerque, NM 87123
(505) 925-5606
(505) 925-5609 (fax)